Linking Innovation and Cultural Transformation

Recently, our founder Richard Wilhelmer had the privilege of moderating the Laundry & Home Care Conference at Henkel, focusing on how a growth mindset and cultural transformation can directly fuel business success, collaboration, and innovation.

 

It’s not enough to define cultural ambitions – they need to be lived, embedded in daily decisions, behaviors, and how we lead innovation. That’s where we come in.

Beluga works in both worlds:

  • Supporting global culture transformation programs

  • Empowering business teams through data-driven and insight-based creative innovation approaches

By connecting these dots, we help companies move from intention to implementation – turning values into value.

We’re proud to be part of this journey at Henkel and beyond.