Managing director & founder

Managing director & founder

Edwin Strauss

Strategic Insights, Sociocultural Research, Ideation & Strategy
Business-minded and efficiency-driven strategist who maximizes the impact of any research project. Enormous repertoire of methods to design bespoke approaches and to support successful innovation.

Key categories: mobility, technology, gaming, finance, spirits, food.


 managing director & founder

managing director & founder

Richard Wilhelmer

Creative Strategy, Design, Ideation, Co-Creation, Storytelling
Designing cultural and technological transformation as a digital artist, storytelling and cross media expert. Deeply rooted in the creative industry he delivers a progressive take on ideation, conception and developing applied brand, product or communication measures for blue chip companies and startups.

Key categories: mobility, technology, startups, sports, arts,  film and music


 SENIOR CONSULTANT & Partner

SENIOR CONSULTANT & Partner

Anna Demiyanova

Consumer Insights, Innovation Strategy, Planning
Vast experience in research and consultancy with a passion for cultural translation. Moderates in German, Russian and English across the world. ESOMAR speaker and award winner.

Key categories: food, personal care, beauty, family and kids. B2B beauty market.


 Senior consultant

Senior consultant

Johannes Hilf

Curator of design and manager of complex innovation processes. Always striving to collect inspiration through insights and to drive creative development based on a solid analytical foundation.

Key categories: FMCG, healthcare, gaming, spirits, food, mobility

 


 DATA SCIENCE & DATA STRATEGY consultant

DATA SCIENCE & DATA STRATEGY consultant

Ruwen Warnke

Data Driven Research, Ideation & Social listening
Background in consumer insight, Data science/data strategy and strategic planning. He combines data science with consumer insights by producing real actionable insights from today‘s overabundance of measured consumer data and by bringing it alive. He makes data talk and tell a real story.

Key categories: Big data, social listening, user individual recommendation, data visualisation 


 Research & Strategy

Research & Strategy

Lukas Pardylla

Lukas researches for cultural codes especially in the segments of sports, fashion and lifestyle. The insights of his research lead to strategies. His goal is to bring people and companies together, by promoting cooperations to create innovative projects and new perspectives.

Key categories: sports, fashion and lifestyle


 Research, Strategy and project management

Research, Strategy and project management

Lena Nagl

With a background in psychology, Lena combines qualitative insights with quantitative research. This enables her to understand the customer experience within the context of the big picture of a brand. These insights lay the foundation of effective and creative ideation and strategic planning.

Key categories: gaming. body care, music & lifestyle


 senior Project Coordination

senior Project Coordination

Nuna Taras

Project Management & Communication
With almost 20 years of experience in research management she ensures a state-of-the art project coordination. She is well-experienced in delivering services around recruitment, facilitation and all other research related organizational tasks.


 Project coordination

Project coordination

Danielle Krovoza

Project Management, Cultural Translator, Coordination
Well-organized manager of complex tasks within limited timeframes. An experienced lectorate and art historian with a sensitive view on cultural specifics.


 Media producer & Junior consultant

Media producer & Junior consultant

Daniel Haingartner

Media & Research
Daniel is an ethnographic minded media producer. Coming from anthropology he has been working in the art, film and theater scene. As a creative writer, producer and researcher he is interested in cultural transformation, socio- economic connections, sustainability and creative solutions. Through his work, he has a broad experience as project manager and idea generator. 


 Ui- & Graphic Design

Ui- & Graphic Design

Kristof Gatter

UI Design, Pitch Decks & Workshops
Kristof has been working as a digital product designer for many years and applies his visual communications training and his experience with software and web development in a variety of fields from UI/UX-Design to pitchdeck development to manage even the most complex design challenges in a very straightforward manner.

 


 CEO of our partner Agency create Meaning gmbH

CEO of our partner Agency create Meaning gmbH

Steffen Stäuber

He combines his expertise in communication, design, branding and technology to help companies to bridge the gap between ideas, strategy and new business solutions.
After over 10 years in business he decided to quit is job as managing partner in Berlin and go on a new adventure. He packed his bags to travel for a year around the world to explore different ways of how entrepreneurs can make a difference with the way they run their business: The foundation for his new agency 'Create Meaning GmbH'

As a collective we are working with a diverse set of clients that are all trying to in some shape or form, create something meaningful - for their customers, their employes, their society and ultemately their planet.