Managing director & founder

Managing director & founder

Edwin Strauss

Strategic Insights, Sociocultural Research, Ideation & Strategy
Business-minded and efficiency-driven strategist who maximizes the impact of any research project. Enormous repertoire of methods to design bespoke approaches and to support successful innovation.

Key categories: mobility, technology, gaming, entertainment, finance, food & beverages.

contact: edwin.strauss@beluga.net


managing director & founder

managing director & founder

Richard Wilhelmer

Communication Strategy, Creative Direction, Co-Creation, Storytelling
Designing cultural and technological transformation as a digital artist, creative director and content development expert. Deeply rooted in the creative industry he delivers a progressive take on ideation, conception and developing progressive brand, product or communication measures for blue chip companies and startups.

Key categories: mobility, technology, startups, sports, arts,  film and music

contact: richard.wilhelmer@beluga.net


Research & Strategy

Research & Strategy

Lukas Pardylla

Lukas researches for cultural codes especially in the segments of sports, fashion and lifestyle. The insights of his research lead to strategies. His goal is to bring people and companies together, by promoting cooperations to create innovative projects and new perspectives.

Key categories: sports, fashion and lifestyle


DATA SCIENCE & DATA STRATEGY consultant

DATA SCIENCE & DATA STRATEGY consultant

Ruwen Warnke

Data Driven Research, Ideation & Social listening
Background in consumer insight, Data science/data strategy and strategic planning. He combines data science with consumer insights by producing real actionable insights from today‘s overabundance of measured consumer data and by bringing it alive. He makes data talk and tell a real story.

Key categories: Big data, social listening, user individual recommendation, data visualisation 


Research and project management

Research and project management

Lena Nagl

With a background in psychology, Lena combines qualitative insights with quantitative research. This enables her to understand the customer experience within the context of the big picture of a brand. These insights lay the foundation of effective and creative ideation and strategic planning.

Key categories: gaming. body care, music & lifestyle


senior Project Coordination

senior Project Coordination

Nuna Taras

Project Management & Communication
With almost 20 years of experience in research management she ensures a state-of-the art project coordination. She is well-experienced in delivering services around recruitment, facilitation and all other research related organizational tasks.


Project coordination

Project coordination

Danielle Krovoza

Project Management, Cultural Translator, Coordination
Well-organized manager of complex tasks within limited timeframes. An experienced lectorate and art historian with a sensitive view on cultural specifics.


VIDEO & consultant

VIDEO & consultant

Daniel Haingartner

Video & Research
Daniel is an ethnographic minded video producer. Coming from anthropology he has been working in the art, film and theater scene. As a creative writer, producer and researcher he is interested in cultural transformation, socio- economic connections, sustainability and creative solutions. Through his work, he has a broad experience as project manager and idea generator. 


Graphic & Information Design

Graphic & Information Design

Lunia D’Ambrosio

Graphic Design, Information Design
Lunia D’Ambrosio is a Berlin-born and based graphic designer who studied visual communication at University of the Arts Berlin and Ontario College of Art & Design Toronto. She specialized on graphic and information design and has a great passion for typography and post-digital letterpress.