Online Ethnographic Immersions
We engage with consumers on our easy-to-use mobile platforms and have them share comments, photos and videos to get a real-time glimpse in to their everyday lives.
Social Media Listening
We analyze content on social media platforms (Instagram, Facebook, Snapchat, Twitter, forums, reviews on retailer sites, etc.) to understand the current discussion about trends, styles and brands.
We take our clients on a sociocultural safari and explore the life, attitudes and social interaction of people in their familiar environment to understand their ways of thinking.
We speak not only with the target, but also with experts, business people, innovators, artists and whoever we think could be helpful in identifying new ways of thinking and providing inspiration from other fields. Our approach is to communicate on an empathetic, sensitive, exploratory but always equal level. We select interviewers with special expertise for particular themes and categories that dig deeper and develop the insights that drive innovation.