Our work builds on two decades of solid experience in research and qualitative insights. Thus our approach is to modify existing methods and apply them to the needs of the digital era.
Some approaches to how we involve our clients in making the audience tangible.
Monitoring Values and Trends
Our dedicated cultural monitoring tool enables us to identify value changes and forecast trends before they become visible. That's a solid base for comparing cultures, generations and target groups.
Co-Creation with Consumers
We bring creative stimuli to consumer workshops and build together collages and We use a wide array of projective and associative techniques that help to go beyond rational thinking and bring brand worlds, emotions and cultural developments to life.
Shopper Intercepts + Voxpops
We observe shoppers in real-life situations and experience their navigation and decision paths at the spot. We arrange short interviews with them and capture the most insightful quotes on camera to provide an inspiring documentation.
Our approach is to take our participants on creative journeys. Our moderators are trained to create dynamic and engaged groups that feel natural and deliver real insights and the true consumer voice.
Social Media Listening
We analyze content on social media platforms (Instagram, Facebook, Snapchat, Twitter, forums, reviews on retailer sites, etc.) to understand the current discussion about trends, styles and brands.
We join different people in their everyday life and take a real-time glimpse into their activities, styles and shopping patterns. We engage with them on our easy-to-use mobile platform and have them share comments, photos and video footage. This way we can better understand needs and wishes from the customer perspective.
We take our clients on a sociocultural safari and explore the life, attitudes and social interaction of people in their familiar environment to understand their ways of thinking.
We speak not only with the target, but also with experts, business people, innovators, artists and whoever we think could be helpful in identifying new ways of thinking and providing inspiration from other fields. Our approach is to communicate on an empathetic, sensitive, exploratory but always equal level. We select interviewers with special expertise for particular themes and categories that dig deeper and develop the insights that drive innovation.